Rocky Point Road (company’s address) and Rock Lea Road…. Any connection?
As much as I would like to say yes…. the answer is no. The company moved to Kogarah in the early ‘60s from a factory under one of the stone arches of the Harbour Bridge. The site was chosen to take advantage of the proposed southern highway, a link to the city of Sydney and south to Melbourne – 50 years later and the highway is still in debate.
When was Pink Marshmallow and Jelly taken out of Rocklea Road?
Actually, beside a small promotional run, it has always been white marshmallow only. The last few years we introduced white and dark chocolate Rocklea Road and some flavour variants such as peppermint, orange, berry and coffee, to name a few. The big hit at the moment is a mini Rock Lea Road bar – good to buy at the shops and all eaten by the time you get home!!
What “special products” have you made?
Occasionally we are asked to make up something special, usually for a promotional theme. So once we work out what to make, we really apply ourselves to it. Products worthy of mentioning are a 3 tier wedding cake, Rocklea Road mountains for morning TV shows, and a huge Rocklea Road egg (about 40kg) used on Channel 9’s Today show on Easter Sunday.
Did Darrell Lea invent Rocklea Road?
The product has been around for many years and although there are many imitations in the market, Darrell Lea is regarded as the industry benchmark (what competitors regard as the best). As to who invented it – the answer is lost in time…
The brown bag and liquorice?
Originally the liquorice bag was a simple paper bag, like the one fruiterers used for apples etc. This was back in the days when shops would place the liquorice in the bag in front of the customer. In recent years, the liquorice was placed in a bag at the factory to improve freshness. Ironically, the brown bag became the icon for soft eating liquorice which all competitors followed.