A BIG new range by Darrell Lea hits the sweet spot

Specially designed products by Australia’s favourite confectioner hit BIG W shelves

4 October 2011 – Sydney, Australia: To meet the growing Aussie appetite for Darrell Lea’s renowned, highest quality confectionery, BIG W stores around Australia will start to stock a new and specially designed range of Darrell Lea confectionery products from this week.

Ideal as a gift or for sharing with family and friends, the new range incorporates:

• Larger 600g and 840g chocolate boxes
• Two new versions of Rocklea Road
• Select products from Darrell Lea’s loved and trusted everyday snacking line

Stuart Smith, CEO at Darrell Lea says the partnership with BIG W offers Australians greater choice and convenient access to its products than ever before.

“Australians love their confectionery and since 1927, Darrell Lea has been their trusted choice for the best quality, handcrafted products. By making our products widely available in BIG W, we are giving even more Australians the opportunity to share the sweet Darrell Lea experience with friends and family or as a gift to that someone special,” he continued.

Available in over 165 BIG W stores around Australia, the products are displayed in a dedicated Darrell Lea branded section. All other loved and trusted traditional Darrell Lea lines – including its iconic fresh quality liquorice and Rocklea Road, as well as seasonal and gift-wrapped chocolate boxes – will continue to be available through Darrell Lea stores and select specialty retailers.

The complete new line available through BIG W includes:

For more information on Darrell Lea visit, www.dlea.com.au. For more information on Big W visit, www.bigw.com.au.

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For further information or imagery, please contact DEC Public Relations:

Hannah Ellson or Sarah-Ann Brittain

02 8014 5033 / dlea@decpr.com.au

About Darrell Lea

Darrell Lea was established in 1927 and is privately owned by the Lea family. The company has grown over the years to become Australia’s largest privately owned confectionery manufacturer and retailer, employing over 1000 people. Darrell Lea’s confectioners pride themselves on fresh quality treats including soft eating liquorice and Rocklea Road, just two of the unique products it has perfected since first being introduced in the 1950s.

For more information on Darrell Lea, visit www.dlea.com.au