News - Mum’s the word at Darrell Lea! | Darrell Lea

Mum’s the word at Darrell Lea!

Wednesday, 13 October 2010 10:15:24 AM Australia/Sydney

Nothing says ‘I LOVE YOU MUM!’ like Darrell Lea this Mother’s Day

Treat your mum like a queen this Mother’s Day with a Darrell Lea Mum’s Bag®. These delicious gifts are simply bursting with classic favourites, including Original Soft Eating Liquorice, Peppermint Nougat Bar and Milk Chocolate Rocklea Road

1 April 2010, Australia – A mum’s work is never done. These special women work tirelessly throughout the entire year to ensure the happiness and wellbeing of their children and families. Mother’s Day is the perfect chance to let mum know how grateful you are – and what better way to say it than with Darrell Lea! !

Pure indulgence – this beautifully wrapped treasure trove of treats is a sure fire way to make Mother’s Day truly memorable!

The Mum’s Bags will be available from mid-April in the lead up to Mother’s Day on 9th May. This year, the bags come in two sizes: the Original $25 Mum’s Bag® and the new Premium $40 Mum’s Bag

Darrell Lea has also slipped something special into both bags for mum to enjoy! For the first time, the bags will include a $15 eFragrance voucher, redeemable at www.efragrance.com.au, plus the Premium Bag will also feature the I Love You Mum Mini Book that is full of heartfelt messages.

The Original $25 Mum’s Bag Valued at over $40

A firm favourite with all mums, the $25 Mum’s Bag will say everything you want to say and more! The bag includes: Soft Centre Carton (200g), Caramel Snow Bar (50g), Peppermint Nougat Bar (40g), Milk Chocolate Rocklea Road (145g), Original Soft Eating Liquorice (300g), Milk Choc Peanuts (145g) and a $15 eFragrance voucher.

The Original $25 Mum’s Bag

Valued at over $40

A firm favourite with all mums, the $25 Mum’s Bag will say everything you want to say and more!

The bag includes:

Soft Centre Carton (200g), Caramel Snow Bar (50g), Peppermint Nougat Bar (40g), Milk Chocolate Rocklea Road (145g), Original Soft Eating Liquorice (300g), Milk Choc Peanuts (145g) and a $15 eFragrance voucher.

The Premium $40 Mum’s Bag

Valued at over $60

For those wanting to spend a little more on Mum this year, Darrell Lea now offers a beautiful premium style silver foiled bag filled with all of their Darrell Lea favourites.

The bag includes:

Chocolate Praline Shells Box (260g), Caramel Snow Bar (50g), Milk Chocolate Rocklea Road (145g), Original Soft Eating Liquorice (300g), Dark Choc Peanuts (145g), Choc Orange Balls (130g), Strawberry Liquorice (300g), ‘I Love You Mum’ Mini Book and a $15 eFragrance voucher