Culinary Egg-sperts Justine Schofield and Darrell Lea uncover a nation of destructive Easter egg lovers!

30 March 2010, Australia – When it comes to enjoying Easter eggs, Australians have revealed themselves as a nation of impatient ‘Shatterers’, ‘Biters’ and ‘Imploders’ rather than sensual ‘Melters’ or ‘Stashers’– suggesting we’re rushing to enjoy this iconic Easter treat!

Easter Eggs

These are the results of the Easter Eggspert Survey from Darrell Lea – which investigates the idiosyncratic habits of 1200 Australian across the country. Respondents were asked to define themselves under the following headlines (statistics included for each):

·THE SHATTERER (28% of Australians): crushes the Easter egg into small pieces before eating. PERSONALITY INSIGHT: A drama lover. Every activity in their life is an event. Heated and tempestuous.

·THE BITER (22% of Australians): The biter doesn't muck about. Once opened, the top bitten off first. PERSONALITY INSIGHT The risk-taker. Challenging and exciting to know. Generally a visionary and a leader.

·THE IMPLODER (19% of Australians): Breaks the egg with simple precision, by applying pressure inwards and forcing the pieces inside. PERSONALITY INSIGHT: High attention to detail. Neat and straightforward, conservative with a twist.

·THE MELTER (9% of Australians): Slowly dissolves each of the pieces on the tongue. PERSONALITY INSIGHT: The sensualist. Likely to work in arts and entertainment. Knows good quality when they see or taste it.

·THE STASHER (7% of Australians): Goes to a lot of trouble to hide their egg collection. Eats it on their own. PERSONALITY INSIGHT: The loner. Enjoys their own company, and has a lot of singular hobbies. Is sometimes a perfectionist.

Culinary Masterchef Star and self-confessed Chocolate lover Justine Schofield partnered with Darrell Lea to investigate the matter, and says the results are an interesting insight into our Easter egg-sperience.

“The Easter Eggspert Survey from Darrell Lea shows that when it comes to our Easter eggs – we really grab the bull by the horns! Australians love their chocolate and Easter is the perfect time to enjoy it, but be careful about the way you eat it – because it really does reveal an insight into who you are!”

Whether you’re a shatterer, a biter, an imploder, a stasher or a melter – there’s something at Darrell Lea for you this Easter. Hop into store to choose from an iconic range of products such as the Famous Soft Nougat Egg (now available in decadent dark chocolate), Half Eggs filled with Rocklea Road® or Liquorice, Hand Rolled Eggs covered in Hundreds and Thousands or Almonds, Chocolate Bilbies and much more!

For interviews with Justine Schofield, Imagery or product information please contact: Lisa Knox / Natalie Payne at DEC for Darrell Lea lisa@deccommunications.com.au / natalie@deccommunications.com.au 02 8014 5036 / 02 8014 5035

About the research: The Easter Eggspert Survey from Darrell Lea was conducted by independent research agency Newspoll in February 2010 by telephone, and investigated the Easter-egg-eating habits of 1200 Australians, 18 years and over, nationwide.