News - Justine Schofield brings sweet magic to Campbelltown | Darrell Lea

Justine Schofield brings sweet magic to Campbelltown

Monday, 19 December 2011 1:22:33 PM Australia/Sydney

JUSTINE SCHOFIELD BRINGS SWEET MAGIC TO CAMPBELLTOWN

New Look Darrell Lea Store Launches at Campbelltown!

6 December 2011, Sydney Australia – Australia’s favourite confectioner, Darrell Lea, will toast the relaunch of its Campbelltown Macarthur Square store with week-long celebrations for local shoppers, including a special guest appearance by high profile former MasterChef series 1 contestant and media personality, Justine Schofield.

The new look will be unveiled to Campbelltown from Saturday 10 December, kicking off demonstrations over the week, showcasing Darrell Lea’s handcrafted approach to creating its iconic confectionery, free tastings of traditional and new recipes, giveaways including the Christmas Nougat Pudding and limited edition ranges such as the Rum and Raisin Rocklea Road, and extra special in-store offers, including a bonus Cooler Bag with every spend over $20, and great savings on the top selling Assorted Chocolate Carton.

Justine Schofield is set to impress with cooking demonstrations using Darrell Lea’s Batch 37 Liquorice on Monday 12 December. The soft eating liquorice famously featured in Princess Mary’s wedding day menu, and now shoppers can discover how to create their own liquorice inspired treats at home.

Darrell Lea’s Master Confectioner, Mark Tubman, will also showcase Darrell Lea’s artisan approach for creating deliciously crunchy Peanut Brittle on Monday 12, Wednesday 14 and Friday 16 December, with tastings to follow.

The relaunched store is the first of Darrell Lea’s new look stores, designed to bring to life the magic of Darrell Lea’s sweet creations and provide an exciting and engaging shopping experience. A giant candy tree grows from the ceiling, guaranteed to keep the kids enthralled on shopping trips, and traditional arcade signage reflects Darrell Lea’s Australian heritage.

With a fantastic range of gifting options for Christmas and throughout the year, Campbelltown shoppers can now enjoy a personalised gifting service, with build-your-own Gift Bags and free standard wrapping for purchases over $20.

Darrell Lea’s Commercial Manager, John Candi, says “Darrell Lea’s heritage has been synonymous with Australia since 1927, and this particular store has been a part of the community for over 16 years. We’re very proud to bring the first of our new look stores to Campbelltown Macarthur Square, and hope that local shoppers will have as much fun enjoying it as we had creating the design and exciting new experience.”

The schedule of celebrations:

Saturday 10 December - store reopens

Rocklea Road and Nougat Pudding giveaways all day

Exclusive In Store promotions and Gift with Purchases over $20

Monday 12 December

11am - 1pm: Meet high profile former MasterChef series 1 contestant and media personality, Justine Schofield. Watch a cooking demonstration with Darrell Lea’s Batch 37 Liquorice
11am - 2pm: Peanut Brittle demonstration and tasting with Darrell Lea’s Master Confectioner, Mark Tubman

Wednesday 14 December

11am - 2pm: Peanut Brittle demonstration and tasting with Darrell Lea’s Master Confectioner, Mark Tubman

Friday 16 December, 11am - 2pm: Peanut Brittle demonstration and tasting with Darrell Lea’s Master Confectioner, Mark Tubman

Also enjoy delicious product giveaways and special offers all throughout the launch week, only at the new look Darrell Lea store.

Darrell Lea is located at Shop 25B South Mall Macarthur Square. For more information visit www.dlea.com.au or visit Darrell Lea Chocolates on Facebook.